UKH urges Council to reconsider Marketing Edinburgh hibernation
03 April 2020
Posted by: Chris Banks
UKHospitality has expressed concern about the City of Edinburgh Council’s decision to place Marketing Edinburgh into hibernation and urged it to reconsider its decision.
The trade body has highlighted the ability of Scotland’s hospitality and tourism businesses to lead the country’s regeneration after the Covid-19 has passed – a task which will be made more difficult without the support of Edinburgh’s marketing body.
UKHospitality Executive Director for Scotland Willie Macleod said: “The decision to place Marketing Edinburgh into hibernation and lay off staff will undoubtedly have a very serious knock-on effect for the city’s vital hospitality and tourism sector.
“Hospitality will play a hugely important role in helping to rebuild economies once the crisis has passed. We will need to hit the ground running once it is safe to do so. If Edinburgh, one of the UK’s premier tourist destinations, is unable to market itself as being open for business after the crisis, it could have a devastating effect for future business. Without an organisation to lead the recovery process, the city’s hospitality and tourism businesses, already facing unprecedented adversity, will experience significant barriers to recovery and lose competitive advantage to other innovatively marketed destinations.
“We urge the City of Edinburgh Council to rethink its decision. At a time such as this, businesses need all the support they can get.”