Drinks in a pub
insight / Research / Economy

The value of hospitality: exploring consumer insights with Zonal

New research provides members with exclusive insight into the behaviour of consumer's today and what it means for their business.

Our new partnership with Zonal allows us to offer members even greater insight into what your customers are thinking, how the cost-of-living crisis is impacting them and what factors are important in keeping them returning to your venues.

Members can download the full results.

Zonal Go Technology report

The new research reveals Britons prioritise going out despite economic pressures

The research from Zonal’s latest GO Technology report in partnership UKHospitality and CGA by NIQ reveals that despite the cost-of-living crisis, eating and drinking out remains as important to Britons as ever, with 65% of consumers saying it’s still a priority for them.

The survey of more than 5,000 British adults shines a light on why people still love restaurants, pubs, and bars, and what makes hospitality special.

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