Jun 10
Wednesday 10th June 11:00 - 18:30
QEII Centre
Serving Britain: the hospitality of tomorrow
The UK is changing, and hospitality must change with it.
How do we ensure we appeal to the consumers of tomorrow and the ever-evolving demographics and changing cultures of our towns and cities?
Weight loss jabs, low- and no-alcohol, competitive socialising – are they just fads or are they here to stay? What does the pub, restaurant, hotel and cafe look like in 2036?
Unpicking the hospitality of tomorrow is not easy, but UKHospitality’s summer conference brings together industry leaders, next generation voices and insights from world-renowned consumer behaviour experts to answer these questions and provide market-leading insight into how hospitality can future-proof their businesses and prepare for the future consumer.
Early bird tickets available until 31 March.
When
Wednesday, 10th June, 2026
Where
QEII Centre
Broad Sanctuary
Westminster
London
SW1P 3EE
Tickets
(Prices exclusive of VAT)
-
Operator Early Bird ticket
£165
-
Operator Multi-Saver ticket (5 delegates)
£595
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Supplier Early Bird ticket
£275
Trouble booking?
Agenda
Join us before our Summer Conference kicks off to enjoy a coffee and networking brunch, and the opportunity to network with industry leaders across hospitality.
Kate Nicholls, Chair, UKHospitality, welcomes guests to our summer conference and reflects on the previous 12 months.
After a year of political change, Allen Simpson, Chief Executive of UKHospitality, updates delegates on the work of UKHospitality in the past 12 months, and launches our impact report.
The Government is handing power to cities to make important changes in favour of hospitality including on licensing and call-in, and in London we have seen a bold move to treat Oxford street as a strategic asset. Is that the start of a trend? Holiday taxes could give big budgets – and the responsibility to do something sensible with them - What are cities going to do with those powers?
This session will share the most cutting edge insight into the megatrends for consumers. Who are they? How is it changing? Is hospitality in the firing line, and how do we respond?
What we eat and drink is possibly the biggest sign of generational and cultural change. It’s not often you find peas in aspic on a modern menu. What are the biggest trends for what consumers want? What will they want in ten years?
This is a challenging time for our sector, and many businesses are having to find ways to survive and find new audiences. From caterers helping to pull people back to the office, to relaunching a brand, to the hard yards of a restructure - on this session we hear stories and practical lessons about turnaround and recovery from some of the most senior leaders in the sector.
In this CEO interview, we explore the career journey of one of the sector’s top leadership roles and gain insight in to their vision and strategy for the company’s future.
Opening a hotel room door is always exciting. In this session we hear from two brilliant experience-led hotels about how they are making that moment the best it can be.
Thank you to our fantastic sponsors
