Jun 10
Wednesday 10th June 10:30 - 18:30
QEII Centre
Serving Britain: the hospitality of tomorrow
The UK is changing, and hospitality must change with it.
How do we ensure we appeal to the consumers of tomorrow and the ever-evolving demographics and changing cultures of our towns and cities?
Low- and no-alcohol, competitive socialising – are they just fads or are they here to stay? What does the pub, restaurant, hotel and cafe look like in 2036?
Unpicking the hospitality of tomorrow is not easy, but UKHospitality’s summer conference brings together industry leaders, next generation voices and insights from world-renowned consumer behaviour experts to answer these questions and provide market-leading insight into how hospitality can future-proof their businesses and prepare for the future consumer.
When
Wednesday, 10th June, 2026
Where
QEII Centre
Broad Sanctuary
Westminster
London
SW1P 3EE
Tickets
(Prices exclusive of VAT)
-
Operator ticket
£175
-
Operator Multi-Saver ticket (5 delegates)
£595
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Supplier ticket
£295
Agenda
Join us before our Summer Conference kicks off to enjoy a coffee and networking brunch, and the opportunity to network with industry leaders across hospitality.
Kate Nicholls OBE, Chair, UKHospitality, welcomes guests to our summer conference and reflects on the previous 12 months.
Kate Nicholls OBE, Chair, UKHospitality
After a year of political change, Allen Simpson, Chief Executive of UKHospitality, updates delegates on the work of UKHospitality in the past 12 months, and launches our impact report.
Allen Simpson, Chief Executive, UKHospitality
Andrew Griffith, Shadow Secretary of State for Business and Trade
The Government is handing power to cities to make important changes in favour of hospitality including on licensing and call-in, and in London we have seen a bold move to treat Oxford street as a strategic asset. Is that the start of a trend? Holiday taxes could give big budgets – and the responsibility to do something sensible with them - What are cities going to do with those powers?
Laura Citron, CEO, London & Partners; Elin Williamson, Acting director of Culture, Wellbeing and Economy, The City of Edinburgh Council
This session will share the most cutting edge insight into the megatrends for consumers. Who are they? How is it changing? Is hospitality in the firing line, and how do we respond?
What we eat and drink is possibly the biggest sign of generational and cultural change. It’s not often you find peas in aspic on a modern menu. What are the biggest trends for what consumers want? What will they want in ten years?
This is a challenging time for our sector, and many businesses are having to find ways to survive and find new audiences. From caterers helping to pull people back to the office, to relaunching a brand, to the hard yards of a restructure - on this session we hear stories and practical lessons about turnaround and recovery from some of the most senior leaders in the sector.
In this CEO interview, we explore the career journey of one of the sector’s top leadership roles and gain insight in to their vision and strategy for the company’s future.
Sarah Willingham, CEO, Nightcap
Opening a hotel room door is always exciting. In this session we hear from two brilliant experience-led hotels about how they are making that moment the best it can be.
Julie Fawcett, Chair, House of Gods; Kevin Styles, CEO, The Pig
Tom Kerridge, Chef, Restaurateur, Author and TV Presenter
Our amazing speakers
Sarah Willingham
Entrepreneur and serial investor, CEO, Nightcap

Sarah Willingham
Entrepreneur and serial investor, CEO, Nightcap
Sarah is a prominent entrepreneur and serial investor with a career spanning hospitality and consumer facing lifestyle businesses. She has been named among the Sunday Times 500 Most Influential People in Britain, City AM’s 100 Most Influential Entrepreneurs, Courvoisier’s future 500, and is listed in Who’s Who of British Business Leaders.
She is widely known for her roles as a judge on BBC The Restaurant alongside Raymond Blanc and as a Dragon on BBC Dragons’ Den. Sarah co-owned the Bombay Bicycle Club group, growing it to the largest chain of Indian restaurants in the UK and founded Nightcap Group with her husband, which they floated on AIM in 2021, delivering the most successful float on AIM that year before taking it private last year; the business has since acquired the Brighton i360 and continues to expand across the country.
Her early career includes senior roles at Planet Hollywood, PizzaExpress and The Clapham House Group. She is Chair of Tonkotsu and Rockwater.
In 2023, she was named Business Leader of the Year at the prestigious Publican Awards and was awarded Business Weekly’s Young Entrepreneur of the Year.
She continues to invest and runs a wide portfolio of investments across several sectors including The Craft Gin Club, Credit Kudos, Secret Spa, Bubble, Togather and many others.
She holds three business degrees, including an MBA from Cranfield School of Management, and honorary doctorates from Staffordshire University, Oxford Brookes University, and Cranfield University. Sarah lives in Brighton with her husband Michael and their four children.
Tom Kerridge
Award-winning Chef, Restaurateur, Author and TV Presenter

Tom Kerridge
Award-winning Chef, Restaurateur, Author and TV Presenter
Tom Kerridge, the award winning and celebrated chef brings a taste of culinary magic to his restaurants, cookbooks and across tv screens up and down the country. A Gloucestershire lad, Tom champions British food and suppliers and has become a leading name in the hospitality industry. From humble beginnings, Tom and his wife Beth built The Hand & Flowers into what it is today, the world’s first and only two Michelin-starred pub. Tom has since launched several more restaurants, penned fourteen best-selling cookbooks, launched the hugely successful music and food festival Pub in the Park, campaigns tirelessly to help end child hunger in the UK with Full Time meals and more recently has established a partnership with M&S Food.
Laura Citron
CEO, London & Partners

Laura Citron
CEO, London & Partners
Laura is CEO of London & Partners, the growth agency for London. Our mission is to create economic growth that is resilient, sustainable and inclusive. We drive investment, innovation and entrepreneurship and make London a brilliant destination for visitors and Londoners.
Laura is proud to lead the teams behind flagship brands including Visit London, Let’s Do London, Grow London, London Tech Week, MedCity London, DotLondon and Opportunity London.
Since Laura became CEO, London & Partners has created 42,500 jobs and added £1.9bn to the London economy.
Before joining London & Partners, Laura led the global Government & Public Sector Practice at WPP, the FTSE 100 global leader in marketing and communications.
Laura was awarded an OBE for services to the London economy in June 2024.
Take a look at last year's photos
Thank you to our fantastic sponsors





