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The road to net zero can feel overwhelming, but one of the easiest first steps hospitality venues can take is offering EV charging, and here’s why it matters.
Addressing pressure to become sustainable: a step towards Net Zero
Whether driven by guest demand, industry standards, internal sustainability targets or government regulation.
There’s a growing need for venues to actively reduce their environmental impact, and work towards achieving their long-term sustainability goals. For many, the journey to achieving Net Zero can feel daunting. It often implies costly changes, operational upheaval, and long timelines. But not every step needs to be complicated.
That’s where EV charging comes in – a simple, visible, and effective step forward.
A simplified step to sustainability with Zest
At Zest, we specialise in making EV charging stress-free for hospitality businesses.
Our fully managed service takes care of everything from charger selection through to installation and ongoing maintenance, all while providing venues with an additional revenue stream.
We know how important guest experience is. That’s why we tailor EV charging solutions to match your guests’ behavior and needs. For example, The Grove – a luxury hotel and resort in Hertfordshire offers a mix of fast and rapid chargers. Fast chargers are ideal for overnight stays, whilst rapid chargers are ideal for guests enjoying a round of golf or spa treatment.
As a certified B Corp, we’re also committed to doing business responsibly. Working with us means aligning your brand with long-term sustainability, not just a quick fix.
EV charging as standard
With EV adoption rising fast, more guests are actively choosing where to stay based on charging availability.
With over 1.6 million fully electric cars now on the roads, and that number growing rapidly, guests expect to charge their vehicles as part of a seamless travel experience. Platforms like Booking.com, Airbnb, Google Maps, and EV driver apps now let users filter by EV-friendly accommodation, meaning you could be ruled out before a potential guest even considers your venue.
As more people make the switch to electric, having the right infrastructure in place ensures your venue stays relevant, competitive, and attractive in an evolving market.
Brand reputation and long-term credibility
Offering EV charging doesn’t just tick a sustainability box, it has a much wider impact.
By installing charging infrastructure, it strengthens your brand image as an environmentally conscious organisation and builds credibility.
More than that, it deepens trust and supports long-term ESG objectives. In a world where greenwashing is increasingly scrutinised, authenticity matters. Guests and partners want to see meaningful action, not just marketing claims.
EV charging is a tangible, highly visible demonstration of progress. It shows you’re actively integrating sustainability into your operations. It’s a real step towards Net Zero and aligns perfectly with the expectations of modern travelers.
Ready to take the first step?
Find out more about a tailored EV charging solution for your venue.
