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The introduction of the Digital Markets, Competition and Consumer Bill has ‘listened to the concerns of hospitality businesses’ and should help tackle fake review, UKHospitality said.
The Government said that the Bill will enable them to ban the practice of facilitating fake reviews or advertising consumer reviews without taking reasonable steps to check they are genuine. The Bill also intends to strengthen the Competition and Markets Authority (CMA) by giving it new powers.
UKHospitality Chief Executive Kate Nicholls said: “We’re pleased that the Government has listened to the concerns of hospitality businesses about fake reviews and have taken swift action to tackle it, by giving the CMA enhanced powers through this Bill.
Fake reviews do irreparable damage to businesses, offer consumers a misleading view of a business and devalue the efforts of honest customers leaving genuine feedback.
“This Bill will help to deliver fairness for both hospitality venues and their customers in this area, and we look forward to working with Government to achieve this.”
The Bill was introduced to Parliament on 25 April 2023.