News / Member Insight / Business operations

Wildwood Restaurants boost google reviews by 27% with AI summary

Wildwood Restaurants was already committed to delivering great guest experiences, but like many hospitality brands they faced a common hurdle: turning that positive guest feedback into public-facing reviews.

The Challenge

With online reputation playing a growing role in customer decisions, Wildwood needed a way to make it easier and more appealing for guests to share their experiences online especially on Google.

The Solution: AI Summary

In partnership with 125 Data & Insights, Wildwood implemented the new AI Summary feature. This innovative tool allows guests to instantly turn their survey feedback into an AI-written Google review with just one click. No extra typing, no friction, just a seamless transition from private feedback to public praise.

The Results

Within just seven months of using AI Summary, Wildwood achieved:

  • +27% Number of Google reviews

  • 4.24 to 4.5 Average rating increase

  • 95% Survey respondents who shared an AI generated review

These results demonstrate both the power of AI-driven review generation and the trust guests place in the feedback process.

We’re always looking for ways to simplify feedback and strengthen our online presence. AI Summaries from 125 Data & Insights have given our guests a way to share their experience with minimal effort and the results speak for themselves. It’s been a game changer.

Pere Capdevila, Operations Manager, Tasty Plc

Why It Worked

  • ✅ Frictionless experience: Guests are far more likely to leave a review when the hard part, writing it, is already done.

  • ✅ Accurate and authentic: Reviews reflect the guest’s own survey responses, maintaining genuine sentiment.

  • ✅ Scalable impact: The feature was rolled out across all Wildwood locations with consistently strong results.