guidance / Advice and FAQs / Regulations

The reduced rate of VAT as part of the Great British Summer Savings package – guidance

The Chancellor announced on 21 May that a reduced rate of 5% VAT would be applied to a range of products as part of the “Great British Summer Savings” campaign.

It covers:

  • certain supplies of children’s meals
  • children’s admission to theatres, cinemas, concerts, exhibitions and shows
  • all admission tickets to certain attractions suitable for families with children

The reduced rate will apply from 25 June 2026 to 1 September 2026 (inclusive).

This briefing paper attempts to provide insight to hospitality and tourism businesses on how this will operate and answer a number of questions that have been posed. This is not legal or tax advice and is based on HMRC guidance. Legislation to enact the change was published on 3rd June, with a tax information note also soon to be published. Text below in italics is a verbatim extract from the guidance.

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