According to CGA Insight, the Lionesses playing in the Women’s World Cup final saw a 33% boost to drink sales.
The huge interest in the final was predicted to drive up to £41 million in extra sales and see an additional 1 million visitors to hospitality. The initial figures from CGA Insight indicate that the final delivered the economic boost expected.
Our Chief Executive Kate Nicholls said: “Massive congratulations to the Lionesses – what a fantastic achievement to reach the World Cup final. The entire nation was rooting them on, with millions watching from their local pub or bar.
“The best way to watch sport is down the pub, so it was fantastic to see everyone turn out in their droves to support the Lionesses.”